Unwanted spam and telemarketing calls are one of the biggest annoyances smartphone users face today. Apple has now taken a major step to fix this issue with a powerful new feature — “Ask Reason for Calling” — introduced with the latest iOS 26 update.
This feature gives users more control over incoming calls from unknown numbers by allowing iPhone to ask the caller to identify themselves and state their reason for calling before your phone even rings.
Let’s explore how this feature works and how you can enable it on your iPhone.
🔍 What Is “Ask Reason for Calling”?
The new “Ask Reason for Calling” feature acts like a smart call screener for your iPhone.
When an unknown number tries to call you, iPhone automatically activates an AI-based voice assistant to ask the caller who they are and why they’re calling.
The caller’s response then appears as a text message on your screen, letting you decide whether to answer or ignore the call — all before you even pick up.
This means spammers, robocalls, and unwanted telemarketers are filtered out immediately since most of them won’t bother giving a valid reason.
🚀 Key Benefits
✅ Reduces spam and scam calls — You’ll only see calls from genuine people who identify themselves.
✅ Protects your privacy — You get to know who’s calling before engaging.
✅ Saves time and peace of mind — No more random interruptions during your workday.
✅ Keeps important calls intact — Delivery agents, service providers, or clients can still share their reason so you don’t miss them.
⚙️ How to Enable “Ask Reason for Calling” on iPhone
Follow these simple steps to turn on the feature:
- Open the Settings app on your iPhone.
- Scroll down and tap Phone.
- Select Silence Unknown Callers or Screen Unknown Callers.
- Enable the option Ask Reason for Calling.
Once activated, every time an unsaved number calls, iPhone will automatically ask for the caller’s name and reason before alerting you.
📋 Things to Keep in Mind
- This feature is available only on iOS 26 and later.
- It might not appear in older devices or certain regions until the update rolls out globally.
- Sometimes, legitimate callers might get confused if they’re not aware of the feature, so inform your frequent contacts if needed.
- If you expect regular calls from unknown numbers (e.g., deliveries, repairs), you can add them as contacts or whitelist them.
💡 Final Thoughts
Apple’s new “Ask Reason for Calling” feature is a smart and much-needed solution for the modern digital age. It gives users full control over who gets through and eliminates the stress of spam calls once and for all.
So if you’re tired of robocalls or random telemarketers, just update to iOS 26 and turn this feature on — it’s like having a personal gatekeeper for your phone! 📱
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